Product Description
Improper List Building Strategy Results in a Low Quality, Unproductive Subscriber List! Effective Email List Building for Product and/or Service Marketing is Much, Much More Than Just Gathering a Huge List of Worthless Leads
Email List building is one of the most important and effective means for increasing operational profitability. For example, while 62% of Internet users might participate in social media at times, over 85% of those online use email, many on a regular basis.
These types of statistics and facts highlight the primary importance of email marketing for the success of any online business. And the results from email marketing are only as good as the subscriber list itself. A high quality email list will generate a higher response rate and more sales.
However, when building an email list for marketing, many get lost in the numbers, the quantity rather than the quality. This results in poor response ratios and many other problems, such as getting tagged by Internet service providers as one who sends out spam.
It doesn't matter if the subscribers gave their approval in some way, because if they report your emails as spam, it will affect you whether you like it or not. The key is avoid the mistakes of manipulative email grabs and other tactics that focus on numbers rather than quality.
The Do’s and Don’ts of Building an Email List will provide you with the following information to help you avoid list building mistakes and maximize your success:
The proper way to use an autoresponder
How to create an effective squeeze page
Why split tests are necessary and proper split test methodology
The best way to develop brand awareness
Tactics for identifying profitable and relevant product lines
The importance of delivering quality to your subscribers
The danger of neglecting your list or failing to segment
Proper ways to design your own unique content
Insight on generating profit while retaining list subscribers
And much, much more ...