Product Description

The results of an online loyalty study published in Harvard Business Review reveal that for the typical business, a five-percent increase in customer retention translates to anywhere between a 25 and 95 percent increase in profits. That's the power of customer retention for you. But you don't need Harvard Business Review to tell you that, do you? As the engaged owner of an online business, you are already aware how vital and critical customer retention is for business sustainability and profitability.