Product Description

I know the question you have, is "Why in the world are we creating the sales letter before creating the product? Seems a bit reversed right? Having creating over 75 products, I can tell you that creating the sales letter before you create the product, will in fact yield a better quality product. Why? This is because by creating the sales letter, you will understand your audience better, their problems, solutions, and possible loopholes you would have missed out on.