Powerful Offline Marketing In The Internet Age

Product Description

101 Ways To Promote Your Business For Maximum Profits. This Book Will Show You How To Put Creative Marketing, Free Publicity, and Strategic Joint Ventures to Work for Your Business So You Can Sit Back And Watch Your Profits Explode!

In February 2006, John Ritskowitz hosted a teleseminar with Michel Fortin, David Garfinkel, Yanik Silver, and JP Maroney. Entitled Million Dollar Roundtable, it was a chance for these marketing pros to share some of their best secrets for marketing offline, which is something more online Marketers should be doing. Ideally, we should all be marketing both offline and online.

Well, these folks delivered the goods, and while the call lasted about 2 hours, it still wasn‘t enough time to get to everything (it never is, right?). So John compiled some of the ideas they talked about on the call, plus lots more ideas to cover the offline marketing spectrum.

Some of these ideas are more traditional, such as yellow pages advertising and classified ads. Of course, that doesn‘t mean they should be neglected.
Other ideas are traditional, but not used as much, or I should say not always used as effectively as they could. Direct response marketing and publicity are two that come to mind.

And then there are really creative ideas that are often overlooked, such as valuable joint ventures and strategic alliances. Some of these ideas have the potential to really deliver.