Google Adwords

Product Description

This report teaches how to effectively use AdWords to minimize your costs, maximize your returns, and reach all your business goals.

Chapter List:

Introduction
Why Use Google AdWords to Grow Your Business
Clearly Define Your Goals
Opening an AdWords Account
For AdWords Beginners That Want to Get Set up Quickly and Reach the Largest
Potential Audience
Selecting the Geographic Destination for Your Ads
Choosing the Right Bidding Strategy
Daily Budget Considerations and the 20% Rule
Setting Up Ad Groups
Creating Effective Ads
Choosing Effective Keywords
How Are You Charged?
Check That Your Ads Are Live
Monitor Your Ad Performance
What to Do Next
Using the Google AdWords Campaigns Manager – Putting It All Together
10 Best Practices for AdWords Success
Conclusion