Product Description
If the value of a mailing list is gold, publishing an e-zine would have to fall into the platinum category. Naturally, you can keep in touch with your mailing list members without an e-zine, but why pass up the opportunity to gain their respect and trust on a regular basis. If you merely contact your list members on a random basis, you risk the possibility that they’ll forget who you are. Or even worse, what your product or business is all about.