PLR Database

Develop Your Copywriting Skills to Sell More of Your Product Notes. The biggest copywriting mistake people make is thinking that they are their own audiences. A lot of people don’t understand or don’t read their copy from the perspective of their audience. Copywriting is important because it’s a process that goes through what we, in marketing, call “the sender who encodes a message in a way that hopefully will get decoded by the recipient in the same way, or the way it was intended to.” The problem is oftentimes when people write copy, we’re so married with our own product. We’re so married with our own books if we’re writing books.