Backlink Basics

Product Description

Backlinks have always had some bearing on how well a site ranked in search engine result pages (SERPs). However, in the past, the algorithms were not designed to take into account people trying to cheat the system by loading up on backlinks from sites that had nothing but links on them, no content of any real relevance.

These sites quickly became known as "link farms" and were used by webmasters to increase the ranking of their multiple sites.