Product Description
If I gave you a set of numbers and rambled on with facts regarding those numbers, how likely would I hold your attention? If, on the other hand, I told you a story about a guy who defied the odds and somehow incorporated the same numbers into the story, does this change the landscape for you? Will you be more accepting of the story?
Unless you came from another planet or are currently a robot, there’s a good chance you picked the second option, i.e, the story. Humans love stories, and it’s been that way for as far back as we go.